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About us

Latched + Hooked is a 100% woman owned and operated beauty brand. Our patented curls are chemical free, stress-free, affordable and designed with the highest quality synthetic fiber for women who wear protective hairstyles. We are the original creators of textured, pre-curled and looped, synthetic hair designed to match a woman's natural hair texture that is great for crochet braiding. Our products are great for every stage of your protective style journey. 
Tiffini Gatlin, CEO, Latched and Hooked Beauty
Tiffini Gatlin is a former corporate bank executive turned entrepreneur and digital influencer. She has successfully launched and created several digital brands, including Atlanta Tastemaker Magazine. In 2015, she became a pioneer in the hair and beauty industry after turning her side hustle into the first patent-pending process of pre-curled and looped synthetic hair after growing concerned that she may burn her clients while rolling and dipping the hair in boiling water. Within one year and through strategic social media engagement, she built a million-dollar e-commerce beauty brand; Curlkalon Hair Collection. Today, Tiffini has expanded her vision for creating safe and affordable synthetic hair extensions with the launch of Latched and Hooked--a lifestyle and beauty brand that offers textured synthetic hair extensions and hair care products. Tiffini resides in Atlanta, Georgia with her husband and four children.

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