"In the last four years, we have helped to debunk the myth that Black women wear hair extensions because we hate our hair," Latched and Hooked Beauty CEO Tiffini Gatlin told "GMA." "Manipulating Black hair takes time, and our ready-to-wear hair extensions give Black women an additional 45 minutes back each day."
The Atlanta-based founder was inspired to create a line of non-toxic synthetic hair extensions and scalp hygiene products for Black women after her teenage daughter experienced an intense itching and burning sensation after getting her hair braided with hair purchased from a beauty supply store -- ultimately leaving her in tears.
"I lost $200 and was left with no explanation as to what she had just experienced," said Gatlin.
This unfortunate experience led to lots of research and finding private Facebook groups from thousands of women suffering from the same discomfort Gatlin's daughter had dealt with. She became obsessed with finding out how she could create a solution to this apparent issue.
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